From 'magical community' to 'product'

For the past decade, veterinarians who are mothers have had a particular space online where they could talk about cases, ask for and give parenting advice, seek solace, complain, crack wise and build enduring friendships. The group has been described as "magical" and "a lifeline."

Now, numerous former members say the group is morphing into something else — something that seems less about building community and more about profit for a few individuals.

This story was published on April 28, 2026.